All eyes in the fashion world are on London today as London Fashion Week 2012 kicks off in style – this year running from September 14th to 18th. As one of the world’s fashion capitals, London hosts Fashion Week every February and September. With autumn temperatures in the air, it will be the spring/summer 2013 on display this week as the top names in British fashion present their newest collections. Join us in celebrating the launch of Fashion Week by watching the fun short film “Jump for Joy” above, created by the Spelbound gymnast troupe. (They’re the winners of the fourth season of Britain’s Got Talent … and they definitely are talented!) The timelapsed video was created in the fountain courtyard of Somerset House – brilliant setting!
The Somerset House just off of the Strand near Trafalgar Square is the hub of fashion activity during London Fashion Week. A huge marquee in the central courtyard is where many runway shows will take place as well as the Exhibition – a showcase of London’s ready-to-wear and accessories brands. The Exhibition, unfortunately only open to media and buyers (how we wish we could have a peek!), covers two floors and features 110 designers. Talk about fashion extravaganza!
If you’re in London, you can still enjoy the excitement in the air during Fashion Week. Guests staying at our lovely Eden studio vacation rental or two bedroom Savoy apartment near Trafalgar Square can stroll by Somerset House, and perhaps even enjoy a little style (and star!) watching before the fashion shows.
Our friends at Context Travel London have a fun and unique take on British fashion that you can enjoy throughout the year on their English Fashion from Tudor Splendor to Westwood Punk tour in London. Take a fascinating journey through the collections at the Victoria & Albert Museum as you discover London fashion trends through the ages!
Enjoy the atmosphere of London Fashion Week 2012!
Somerset House photo by creativeconomy.